Using a centralized customer data platform (CDP) can help brands in personalized marketing. In a survey conducted among marketing associates in Hong Kong in late 2023, at least 57 percent of respondents reported that their companies had used the data from CDP to personalize messages, services, and marketing content, whereas less than 40 percent of those using multiple customer data platforms had done so.
Reasons for brands to collect customer data in Hong Kong in 2024
Characteristic
Customer data platform
Separate databases
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This question was phrased by the source as follows: ”How does your brand use customer data?"
Among the respondents, 22.73 percent were male, 56.82 percent were female, and 20.45 percent did not want to disclose their age. In terms of age, 6.82 percent were under 30 years old, 68.18 percent were between 30 and 45 years old, and 25 percent were over 45 years old.
The source has only provided the gender and age distribution of the respondents, the exact sample size was not given.
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Website (fimmick.com). (November 20, 2023). Reasons for brands to collect customer data in Hong Kong in 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1472930/hong-kong-purpose-of-collecting-customer-data/
Website (fimmick.com). "Reasons for brands to collect customer data in Hong Kong in 2024." Chart. November 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1472930/hong-kong-purpose-of-collecting-customer-data/
Website (fimmick.com). (2023). Reasons for brands to collect customer data in Hong Kong in 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1472930/hong-kong-purpose-of-collecting-customer-data/
Website (fimmick.com). "Reasons for Brands to Collect Customer Data in Hong Kong in 2024." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1472930/hong-kong-purpose-of-collecting-customer-data/
Website (fimmick.com), Reasons for brands to collect customer data in Hong Kong in 2024 Statista, https://www.statista.com/statistics/1472930/hong-kong-purpose-of-collecting-customer-data/ (last visited July 22, 2024)
Reasons for brands to collect customer data in Hong Kong in 2024 [Graph], Website (fimmick.com), November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1472930/hong-kong-purpose-of-collecting-customer-data/
