Hong Kong: types of customer data stored by brands 2023

Storing data separately allows brands to better predict customer needs and develop more targeted marketing strategies. A 2023 Hong Kong survey found brands storing customer data in one place collected more data, particularly transaction data: 86 percent versus 55 percent for those using separate databases.

Major types of customer data collected by brands in Hong Kong in 2023, by storage type

Characteristic	Saved in one centralized platform	Saved in separate databases
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Release date

November 2023

More information

Region

Hong Kong

Survey time period

August to October 2023

Special properties

marketing associates

Method of interview

Online survey

Supplementary notes

Contact information includes customer name, phone number, email, address, and so on. Transaction records track sales records, gift redemptions, etc. Online user behavior data includes the number of web page visits, mobile app clicks, and similar activities. Customer interaction data refers to participation in promotional activities, as well as email and chat interactions. Customer demographic data includes customer age, education level, income level, and other related details.

This question was phrased by the source as follows: ”What customer data does your brand collect?"

Among the respondents, 22.73 percent were male, 56.82 percent were female, and 20.45 percent did not want to disclose their age. In terms of age, 6.82 percent were under 30 years old, 68.18 percent were between 30 and 45 years old, and 25 percent were over 45 years old.

The source has only provided the gender and age distribution of the respondents, the exact sample size was not given.

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