Consumer data storage among brands in Hong Kong 2023

Published by
Lai Lin Thomala,
Jun 13, 2024

According to a 2023 survey among marketing associates from brands in Hong Kong, consumer data was crucial for marketing. However, less than a quarter of respondents reported that their companies had not collected any customer data. Another 45 percent stated that their companies stored consumer data in separate databases.

Approaches of collecting and storing consumer data among brands in Hong Kong in 2023

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Release date

November 2023

Region

Hong Kong

Survey time period

August to October 2023

Special properties

marketing associates

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: ”How does your brand handle customer data?"

Among the respondents, 22.73 percent were male, 56.82 percent were female, and 20.45 percent did not want to disclose their age. In terms of age, 6.82 percent were under 30 years old, 68.18 percent were between 30 and 45 years old, and 25 percent were over 45 years old.

The source has only provided the gender and age distribution of the respondents, the exact sample size was not given.

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