According to a 2023 survey conducted in Sweden, overall Facebook usage declined between 2022 and 2023. In 2022, 53 percent of users said they were active on Facebook at least once a day, compared to 50 percent in 2023. People eho were born in the 1990s were the most likely to be daily active users of Facebook, followed by those born in the 1970s.
| Year of birth | At least every day | At least every month | At least once in the last 12 months |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Facebook in the Nordics" in one document: edited and divided into chapters, including detailed references.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Social media users
Benchmark
Facebook Messenger
User Engagement
Marketing and advertising
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
