Share of U.S. consumers who place importance on trying new beauty products 2023

Published by Statista Research Department, Jun 4, 2024

In 2023, U.S. consumers were split when deciding how important it was for them to try new and trendy beauty products. While 25 percent of consumers did not find trying new beauty products very important at all, nearly a quarter of them thought trying new and trendy beauty products was very important.

Importance of trying new and trendy beauty products among consumers in the United States in 2023

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Release date

August 2023

Region

United States

Survey time period

July 17 to 24, 2023

Number of respondents

1,949 respondents

Age group

18 years and older

Method of interview

Online survey

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Global overview

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U.S. market

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Segments

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Leading companies

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Manufacturers

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Leading brands

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Consumer behavior

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Consumer spending

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Topics

Cosmetics industry in the U.S.Celebrity beauty brandsL'OréalSephoraHalal beauty worldwide
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