D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowLeading factors influencing U.S. consumers’ beauty purchases 2023
In 2023, price and affordability was the most important factor that U.S. consumers considered when purchasing beauty products. While 62 percent of Americans were influenced by a product's price and affordability, only 11 percent of consumers were influenced by loyalty programs associated with the product.
