In 2023, it was estimated that 56 percent of medium-sized businesses in Europe used TikTok to advertise their products and services on a monthly basis. Around 47 percent of small business in Europe had a presence on TikTok, to market their service and attract new customers.
Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023
Belgium, Europe, France, Germany, Italy, Netherlands
Survey time period
2023
Special properties
businesses in selected sectors
Supplementary notes
All data presented are estimates According to the source: "A microbusiness has fewer than 10 employees and less than €2 million in revenue. A small business has fewer than 50 employees, and less than €10 million in revenue. A medium-sized business has fewer than 250 employees, and less than €50 million in revenue."
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Oxford Economics. (January 12, 2024). Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics. "Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023." Chart. January 12, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics. (2024). Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics. "Share of Small and Medium Companies (Sme) in The European Union Using Tiktok for Advertising or Marketing Purposes in 2023." Statista, Statista Inc., 12 Jan 2024, https://www.statista.com/statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics, Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023 Statista, https://www.statista.com/statistics/1471062/sme-advertising-on-tiktok-eu/ (last visited December 18, 2024)
Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023 [Graph], Oxford Economics, January 12, 2024. [Online]. Available: https://www.statista.com/statistics/1471062/sme-advertising-on-tiktok-eu/
