Outdoor household appliance ad spend growth in China Q1 2024, by major brand

Published by
Lai Lin Thomala,
Jun 13, 2024

In the first quarter of 2024, the home appliance industry in China experienced a dramatic increase in outdoor advertising spending — 208.3 percent year-on-year growth. Leading brands in this surge included Ikide, Flyco, Joyoung, Vanward, and Dyson, focusing primarily on elevator LCDs and train or high-speed railway stations.

Annual outdoor household appliance advertising spending growth in China in 1st quarter 2024, by leading brand

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Special properties

the order of the list is based on the amount of ad spend

Supplementary notes

According to the source, the year-on-year change compared month N of the current year with month N of the previous year.

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