Outdoor food ad spend growth in China Q1 2024, by major brand

Published by
Lai Lin Thomala,
Jun 13, 2024

In the first quarter of 2024, the categories of candies, snacks, and dietary supplements in China all showed increases in outdoor advertising investment. Among the ten largest food brands leading this surge were Nestlé and Yan Palace, both boosted their outdoor advertising spending by a factor of more than ten compared to the same period the previous year.

Annual outdoor food advertising spending growth in China in 1st quarter 2024, by leading brand

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Special properties

the order of the list is based on the amount of ad spend

Supplementary notes

According to the source, the year-on-year change compared month N of the current year with month N of the previous year.

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