Leading attributes for consumers to pay premium for sustainable food products 2024

Published by Statista Research Department, May 27, 2024

As of 2024, locally sourced and produced products encouraged consumers the most to purchase sustainable foods. 35 percent of consumers were willing to pay over 10 percent for locally sourced sustainable foods.  

Consumers willingness to pay when purchasing sustainable food products worldwide as of 2024, by attribute

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Release date

May 2024

Region

Worldwide

Survey time period

January and February 2024

Number of respondents

20,662 respondents

Age group

18 years and older

Special properties

20,662 consumers across 31 countries and territories were surveyed

Supplementary notes

How much above average price would you be willing to pay for a product that is…

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