Outdoor beverage ad spend growth in China Q1 2024, by major brand

Published by
Lai Lin Thomala,
Jun 13, 2024

In the first quarter of 2024, spendings on outdoor advertising for bottled water, juices, and yogurt doubled compared to the previous year in the Chinese market. Among the ten largest advertisers from the beverage industry, bottled water brand C'estbon and juice brand Guanfang experienced over 1,000 percent growth in outdoor ad spending.

Annual outdoor beverage advertising spending growth in China in 1st quarter 2024, by leading brand

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Special properties

the order of the list is based on the amount of ad spend

Supplementary notes

According to the source, the year-on-year change compared month N of the current year with month N of the previous year.

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