As of June 5, 2024, Yang Mi stood out as the most valuable celebrity in China for advertising and other commercial purposes. In an industry index measuring celebrities in their professional recognition, popularity, and influence, Yang scored 88.63 points, ranking the highest in professionalism and marketing capability.
Leading celebrities for commercial purposes in China as of June 5, 2024, based on influence metrics
The overall commercial value was calculated by weighting professional recognition, social media popularity, and marketing capability, with each key metric scored on a scale from 1 to 100. This evaluation considered the celebrity's work, endorsement performance, recent popularity, and public reputation.
Professional recognition measured the celebrity's popularity, reputation, and development potential, reflecting the influence, quality, and other features of their work.
Social media popularity considered the celebrity's presence and user engagement on social media platforms, as well as their prominence in trending searches and social media feeds.
Forecasted popularity incorporated factors such as fan base growth, the reputation of past work, and predictions for future projects, reflecting the celebrity's future development potential.
Marketing influence was calculated through a comprehensive analysis of the celebrity's loyal fan base and their history of commercial collaborations with brands, indicating their effectiveness in endorsing products or services.
The source has not revealed the release date of the data. The publication date here is the dataÂ
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EntGroup. (May 23, 2024). Leading celebrities for commercial purposes in China as of June 5, 2024, based on influence metrics [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1468934/china-most-valuable-celebrities-for-commercial-purposes/
EntGroup. "Leading celebrities for commercial purposes in China as of June 5, 2024, based on influence metrics." Chart. May 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1468934/china-most-valuable-celebrities-for-commercial-purposes/
EntGroup. (2024). Leading celebrities for commercial purposes in China as of June 5, 2024, based on influence metrics. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1468934/china-most-valuable-celebrities-for-commercial-purposes/
EntGroup. "Leading Celebrities for Commercial Purposes in China as of June 5, 2024, Based on Influence Metrics." Statista, Statista Inc., 23 May 2024, https://www.statista.com/statistics/1468934/china-most-valuable-celebrities-for-commercial-purposes/
EntGroup, Leading celebrities for commercial purposes in China as of June 5, 2024, based on influence metrics Statista, https://www.statista.com/statistics/1468934/china-most-valuable-celebrities-for-commercial-purposes/ (last visited December 22, 2024)
Leading celebrities for commercial purposes in China as of June 5, 2024, based on influence metrics [Graph], EntGroup, May 23, 2024. [Online]. Available: https://www.statista.com/statistics/1468934/china-most-valuable-celebrities-for-commercial-purposes/
