China: celebrities with highest commercial values 2024

As of June 5, 2024, Yang Mi stood out as the most valuable celebrity in China for advertising and other commercial purposes. In an industry index measuring celebrities in their professional recognition, popularity, and influence, Yang scored 88.63 points, ranking the highest in professionalism and marketing capability.

Leading celebrities for commercial purposes in China as of June 5, 2024, based on influence metrics

Characteristic	Overall commercial value	Professional recognition	Social media popularity	Forecasted popularity	Marketing influence
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Release date

May 2024

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Region

China

Survey time period

as of June 5, 2024

Supplementary notes

The overall commercial value was calculated by weighting professional recognition, social media popularity, and marketing capability, with each key metric scored on a scale from 1 to 100. This evaluation considered the celebrity's work, endorsement performance, recent popularity, and public reputation.

Professional recognition measured the celebrity's popularity, reputation, and development potential, reflecting the influence, quality, and other features of their work.

Social media popularity considered the celebrity's presence and user engagement on social media platforms, as well as their prominence in trending searches and social media feeds.

Forecasted popularity incorporated factors such as fan base growth, the reputation of past work, and predictions for future projects, reflecting the celebrity's future development potential.

Marketing influence was calculated through a comprehensive analysis of the celebrity's loyal fan base and their history of commercial collaborations with brands, indicating their effectiveness in endorsing products or services.

The source has not revealed the release date of the data. The publication date here is the data

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