Use of chatbots on brand websites worldwide 2024, by age
According to a global survey from 2024, the age group 25 to 34 is most likely to use chatbots when visiting brand websites. Approximately 60 percent of users within this age group utilized chatbots on a direct-to-consumer (D2C) site. The age group between 35 and 44 ranked second, with nearly 56 percent of respondents. Those aged 55 and 64 were the least likely to use this type of software application.