In the first quarter of 2024, Douyin and Kuaishou were the prominent choices for online advertising within China's food and beverage industry. The two popular short video platforms held market shares of 28.08 percent and 16.17 percent, respectively.
Main online channels for food and beverage advertising in China in 1st quarter 2024
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The source only included the 10 most popular social media platforms in terms of total advertising cost.
The source primarily included display ads. Other ad formats, such as live commerce ads and search ads are excluded.
The advertising costs, as estimated by third parties and influenced by multiple factors, did not accurately reflect the actual expenses incurred by advertisers.
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QuestMobile. (May 7, 2024). Main online channels for food and beverage advertising in China in 1st quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1468468/china-food-and-beverage-internet-advertising-share-by-online-platform/
QuestMobile. "Main online channels for food and beverage advertising in China in 1st quarter 2024." Chart. May 7, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1468468/china-food-and-beverage-internet-advertising-share-by-online-platform/
QuestMobile. (2024). Main online channels for food and beverage advertising in China in 1st quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1468468/china-food-and-beverage-internet-advertising-share-by-online-platform/
QuestMobile. "Main Online Channels for Food and Beverage Advertising in China in 1st Quarter 2024." Statista, Statista Inc., 7 May 2024, https://www.statista.com/statistics/1468468/china-food-and-beverage-internet-advertising-share-by-online-platform/
QuestMobile, Main online channels for food and beverage advertising in China in 1st quarter 2024 Statista, https://www.statista.com/statistics/1468468/china-food-and-beverage-internet-advertising-share-by-online-platform/ (last visited July 22, 2024)
Main online channels for food and beverage advertising in China in 1st quarter 2024 [Graph], QuestMobile, May 7, 2024. [Online]. Available: https://www.statista.com/statistics/1468468/china-food-and-beverage-internet-advertising-share-by-online-platform/