Main online channels for food and beverage advertising in China Q1 2024

Published by
Lai Lin Thomala,
Jun 13, 2024

In the first quarter of 2024, Douyin and Kuaishou were the prominent choices for online advertising within China's food and beverage industry. The two popular short video platforms held market shares of 28.08 percent and 16.17 percent, respectively. 

Main online channels for food and beverage advertising in China in 1st quarter 2024

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Source

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Supplementary notes

The source only included the 10 most popular social media platforms in terms of total advertising cost.

The source primarily included display ads. Other ad formats, such as live commerce ads and search ads are excluded.

The advertising costs, as estimated by third parties and influenced by multiple factors, did not accurately reflect the actual expenses incurred by advertisers.

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