Main online channels for cosmetics advertising in China Q1 2024

Published by
Lai Lin Thomala,
Jun 13, 2024

Between January and March 2024, e-commerce site Taobao was the leading online advertising platform for cosmetics brands in China, holding a 42.11 percent market share. Short video apps Douyin and Kuaishou followed with 15.23 percent and 9.71 percent, respectively. 

Main online channels for cosmetics advertising in China in 1st quarter 2024

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Source

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Supplementary notes

The source only included the 10 most popular social media platforms in terms of total advertising cost.

The source primarily included display ads. Other ad formats, such as live commerce ads and search ads are excluded.

The advertising costs, as estimated by third parties and influenced by multiple factors, may not accurately reflect the actual expenses incurred by advertisers.

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