Online consumers shopping during Cyber week in the U.S. 2023, by age
On average, Cyber Monday is the most popular shopping day in the Cyber Week in the United States. In 2023, Cyber Monday was the preferred shopping day for three of the five age groups surveyed, excluding those aged 30 to 39 as well as those 65 and up. Black Friday was the next most popular shopping day in the Cyber Week over the same time period, on average.