According to a survey conducted in South Korea in 2023, around 67 percent of Gen Z respondents stated that they used Instagram. This was the most commonly used social media platform across all generations except for baby boomers, who most preferred Naver Band. This platform, alongside Facebook and Kakao Story tended to be more popular among older generations.
Distribution of social media platforms used in South Korea as of July 2023, by generation
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KISDI. (December 1, 2023). Distribution of social media platforms used in South Korea as of July 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI. "Distribution of social media platforms used in South Korea as of July 2023, by generation." Chart. December 1, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI. (2023). Distribution of social media platforms used in South Korea as of July 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI. "Distribution of Social Media Platforms Used in South Korea as of July 2023, by Generation." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI, Distribution of social media platforms used in South Korea as of July 2023, by generation Statista, https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/ (last visited November 22, 2024)
Distribution of social media platforms used in South Korea as of July 2023, by generation [Graph], KISDI, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
