According to a survey conducted in South Korea in 2023, around 67 percent of Gen Z respondents stated that they used Instagram. This was the most commonly used social media platform across all generations except for baby boomers, who most preferred Naver Band. This platform, alongside Facebook and Kakao Story tended to be more popular among older generations.
Distribution of social media platforms used in South Korea as of July 2023, by generation
Characteristic
Instagram
Facebook
Naver Band
Kakao Story
X (Twitter)
TikTok
Others
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KISDI. (December 1, 2023). Distribution of social media platforms used in South Korea as of July 2023, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI. "Distribution of social media platforms used in South Korea as of July 2023, by generation." Chart. December 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI. (2023). Distribution of social media platforms used in South Korea as of July 2023, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI. "Distribution of Social Media Platforms Used in South Korea as of July 2023, by Generation." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
KISDI, Distribution of social media platforms used in South Korea as of July 2023, by generation Statista, https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/ (last visited August 24, 2024)
Distribution of social media platforms used in South Korea as of July 2023, by generation [Graph], KISDI, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/1466934/south-korea-social-media-service-user-distribution/
