During a September 2023 survey, 55 percent of responding brand and agency marketers stated that they were using artificial intelligence-powered tools in programmatic advertising. Another 40 percent were planning to use such tool in the coming 12 months.
Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
ExchangeWire, & StackAdapt. (December 31, 2023). Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023 [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1466904/use-ai-programmatic-advertising-europe/
ExchangeWire, und StackAdapt. "Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023." Chart. December 31, 2023. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1466904/use-ai-programmatic-advertising-europe/
ExchangeWire, StackAdapt. (2023). Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1466904/use-ai-programmatic-advertising-europe/
ExchangeWire, and StackAdapt. "Take-up of Artificial Intelligence in Programmatic Advertising According to among Media Professionals in Europe as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1466904/use-ai-programmatic-advertising-europe/
ExchangeWire & StackAdapt, Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023 Statista, https://www.statista.com/statistics/1466904/use-ai-programmatic-advertising-europe/ (last visited May 16, 2025)
Take-up of artificial intelligence in programmatic advertising according to among media professionals in Europe as of September 2023 [Graph], ExchangeWire, & StackAdapt, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1466904/use-ai-programmatic-advertising-europe/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.