During an fall 2023 survey carried out by Capgemini among executives with marketing experience in Sweden, 31 percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another 18 percent said they were testing or experimenting with gen AI.
Take-up of generative AI in marketing according to marketing executives in Sweden as of October 2023
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* The survey was carried out among 1,800 CMOs and business leaders (director-level and above) from 14 countries. A separate number of respondents from Sweden was not provided.
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Capgemini. (December 7, 2023). Take-up of generative AI in marketing according to marketing executives in Sweden as of October 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1466651/use-ai-marketing-norway/
Capgemini. "Take-up of generative AI in marketing according to marketing executives in Sweden as of October 2023." Chart. December 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1466651/use-ai-marketing-norway/
Capgemini. (2023). Take-up of generative AI in marketing according to marketing executives in Sweden as of October 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1466651/use-ai-marketing-norway/
Capgemini. "Take-up of Generative Ai in Marketing According to Marketing Executives in Sweden as of October 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1466651/use-ai-marketing-norway/
Capgemini, Take-up of generative AI in marketing according to marketing executives in Sweden as of October 2023 Statista, https://www.statista.com/statistics/1466651/use-ai-marketing-norway/ (last visited July 22, 2024)
Take-up of generative AI in marketing according to marketing executives in Sweden as of October 2023 [Graph], Capgemini, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1466651/use-ai-marketing-norway/