During an fall 2023 survey carried out by Capgemini among executives with marketing experience in Norway, 34 percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another 27 percent said they were testing or experimenting with gen AI.
Take-up of generative AI in marketing according to marketing executives in Norway as of October 2023
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* The survey was carried out among 1,800 CMOs and business leaders (director-level and above) from 14 countries. A separate number of respondents from Norway was not provided.
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Capgemini. (December 7, 2023). Take-up of generative AI in marketing according to marketing executives in Norway as of October 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1466649/use-ai-marketing-norway/
Capgemini. "Take-up of generative AI in marketing according to marketing executives in Norway as of October 2023." Chart. December 7, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1466649/use-ai-marketing-norway/
Capgemini. (2023). Take-up of generative AI in marketing according to marketing executives in Norway as of October 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1466649/use-ai-marketing-norway/
Capgemini. "Take-up of Generative Ai in Marketing According to Marketing Executives in Norway as of October 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1466649/use-ai-marketing-norway/
Capgemini, Take-up of generative AI in marketing according to marketing executives in Norway as of October 2023 Statista, https://www.statista.com/statistics/1466649/use-ai-marketing-norway/ (last visited August 24, 2024)
Take-up of generative AI in marketing according to marketing executives in Norway as of October 2023 [Graph], Capgemini, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1466649/use-ai-marketing-norway/