Many celebrities have jumped on the live commerce bandwagon to leverage their commercial values. Zuo Yan, a Chinese actress and presenter, was the most successful in terms of Douyin sales. In 2023, the 38-year-old sold 12.76 million items on the short video app. Chai Biyun and Jia Nailiang, both from the acting world, followed closely, each with sales volumes surpassing 10 million.
Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity
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Various sources (163.com, & EntGroup, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com, und EntGroup, und China Advertising Association, und Reli Yanjiusuo). "Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity." Chart. April 9, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com, EntGroup, China Advertising Association, Reli Yanjiusuo). (2024). Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com, and EntGroup, and China Advertising Association, and Reli Yanjiusuo). "Live Commerce Sales Volume on Douyin in China in 2023 (in Millions), by Celebrity." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com & EntGroup & China Advertising Association & Reli Yanjiusuo), Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity Statista, https://www.statista.com/statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/ (last visited December 30, 2024)
Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity [Graph], Various sources (163.com, & EntGroup, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
