Leading celebrities in Douyin's live commerce in China 2023, by sales volume
Many celebrities have jumped on the live commerce bandwagon to leverage their commercial values. Zuo Yan, a Chinese actress and presenter, was the most successful in terms of Douyin sales. In 2023, the 38-year-old sold 12.76 million items on the short video app. Chai Biyun and Jia Nailiang, both from the acting world, followed closely, each with sales volumes surpassing 10 million.