In China, an increasing number of celebrities are serving influencer marketing agencies. Former idol Zhu Zixiao led as the most active celebrity influencer on Douyin in 2023, hosting 405 live commerce sessions to showcase products.
Number of live commerce sessions on Douyin in China in 2023, by influencer
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Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of live commerce sessions on Douyin in China in 2023, by influencer [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup, und 163.com, und China Advertising Association, und Reli Yanjiusuo). "Number of live commerce sessions on Douyin in China in 2023, by influencer." Chart. April 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup, 163.com, China Advertising Association, Reli Yanjiusuo). (2024). Number of live commerce sessions on Douyin in China in 2023, by influencer. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup, and 163.com, and China Advertising Association, and Reli Yanjiusuo). "Number of Live Commerce Sessions on Douyin in China in 2023, by Influencer." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup & 163.com & China Advertising Association & Reli Yanjiusuo), Number of live commerce sessions on Douyin in China in 2023, by influencer Statista, https://www.statista.com/statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/ (last visited December 21, 2024)
Number of live commerce sessions on Douyin in China in 2023, by influencer [Graph], Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
