Comedy actor Li Zongheng was the go-to celebrity for brand promotion on Douyin. In 2023, Li garnered over 95 million user engagements from his brand-related videos. Bai Jingting, Paul Che, and Chen Zihan each followed with over 10 million user interactions.
Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity
(in millions)
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Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup, und 163.com, und China Advertising Association, und Reli Yanjiusuo). "Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions)." Chart. April 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup, 163.com, China Advertising Association, Reli Yanjiusuo). (2024). Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup, and 163.com, and China Advertising Association, and Reli Yanjiusuo). "Number of User Engagements from Brand Endorsement Videos on Douyin in China in 2023, by Celebrity (in Millions)." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup & 163.com & China Advertising Association & Reli Yanjiusuo), Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions) Statista, https://www.statista.com/statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/ (last visited December 22, 2024)
Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions) [Graph], Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
