Number of celebrity collaborations on Xiaohongshu in China 2023, by brand

Published by
Lai Lin Thomala,
Jun 13, 2024

In 2023, the three brands with the most celebrity collaborations on Xiaohongshu in China were Jmoon, Gemo, and Amiro — all domestic beauty device brands. They partnered with 18, 15, and 13 celebrities on Xiaohongshu respectively throughout the year.

Number of celebrity collaborations on Xiaohongshu in China in 2023, by brand

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Release date

April 2024

Region

China

Survey time period

2023

Supplementary notes

The source only includes the 1,000 most effective endorsement notes in terms of user engagements.

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