The influence of celebrities from the post-90s cannot be underestimated. Among the 1,000 most effective brand-related posts on the Chinese microblogging site Weibo in 2023, this group of stars had the highest number of user interactions. Actor Gong Jun emerged as Weibo's most charismatic brand endorser. With the popularity of The Legend of Anle, in 2023, Gong's brand promotion posts garnered 82.17 million user engagements.
Number of user engagements received from brand-related contents on Weibo in China in 2023, by celebrity
(in millions)
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of user engagements received from brand-related contents on Weibo in China in 2023, by celebrity (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465980/china-most-engaging-celebrities-in-brand-endorsement-on-weibo/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of user engagements received from brand-related contents on Weibo in China in 2023, by celebrity (in millions)." Chart. April 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465980/china-most-engaging-celebrities-in-brand-endorsement-on-weibo/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of user engagements received from brand-related contents on Weibo in China in 2023, by celebrity (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465980/china-most-engaging-celebrities-in-brand-endorsement-on-weibo/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of User Engagements Received from Brand-related Contents on Weibo in China in 2023, by Celebrity (in Millions)." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465980/china-most-engaging-celebrities-in-brand-endorsement-on-weibo/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of user engagements received from brand-related contents on Weibo in China in 2023, by celebrity (in millions) Statista, https://www.statista.com/statistics/1465980/china-most-engaging-celebrities-in-brand-endorsement-on-weibo/ (last visited December 22, 2024)
Number of user engagements received from brand-related contents on Weibo in China in 2023, by celebrity (in millions) [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465980/china-most-engaging-celebrities-in-brand-endorsement-on-weibo/
