Celebrities posting most engaging endorsement content on Weibo in China 2023

Published by
Lai Lin Thomala,
Jun 13, 2024

The influence of celebrities from the post-90s cannot be underestimated. Among the 1,000 most effective brand-related posts on the Chinese microblogging site Weibo in 2023, this group of stars had the highest number of user interactions. Actor Gong Jun emerged as Weibo's most charismatic brand endorser. With the popularity of The Legend of Anle, in 2023, Gong's brand promotion posts garnered 82.17 million user engagements. 

Number of user engagements received from brand-related contents on Weibo in China in 2023, by celebrity (in millions)

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Release date

April 2024

Region

China

Survey time period

2023

Supplementary notes

User engagement figures refer to the number of likes, shares, comments, follows, and other user interactions from Weibo posts. 

Only the 1,000 top-performing endorsement posts from celebrities in terms of user engagements were included in the data.

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