Chinese singer and actor Liu Yuning has become the new favorite among brands for Weibo marketing in China. In 2023, 51 out of 1,000 top performing brand-related contents on Weibo were posted by Liu. Wang Yibo and Wang Hedi took the second and third spots, with 43 and 41 effective endorsement posts, respectively.
Number of effective brand endorsement posts by celebrities on Weibo in China in 2023
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of effective brand endorsement posts by celebrities on Weibo in China in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of effective brand endorsement posts by celebrities on Weibo in China in 2023." Chart. April 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of effective brand endorsement posts by celebrities on Weibo in China in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of Effective Brand Endorsement Posts by Celebrities on Weibo in China in 2023." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of effective brand endorsement posts by celebrities on Weibo in China in 2023 Statista, https://www.statista.com/statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/ (last visited December 21, 2024)
Number of effective brand endorsement posts by celebrities on Weibo in China in 2023 [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
