In 2023, Yili Group's parent brand hired the highest number of spokespeople — a total of 25, 4 more than the second placeholder Douyin. To promote a healthy brand image, the dairy brand chose 19 athletes as its endorsers.
Number of official endorsers in China in 2023, by brand
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of official endorsers in China in 2023, by brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of official endorsers in China in 2023, by brand." Chart. April 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of official endorsers in China in 2023, by brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of Official Endorsers in China in 2023, by Brand." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of official endorsers in China in 2023, by brand Statista, https://www.statista.com/statistics/1465781/china-brands-with-most-official-spokespeople/ (last visited December 22, 2024)
Number of official endorsers in China in 2023, by brand [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465781/china-brands-with-most-official-spokespeople/
