In a 2023 survey of Indian marketers, roughly 73 percent of respondents believed that AI would significantly enhance marketing capabilities without replacing human creativity and expertise. Conversely, more than five percent of respondents indicated that AI would have limited impact on marketing, and traditional approaches would continue to dominate.
Attitude towards generative artificial intelligence adoption in marketing in India in 2023
Survey question: When considering the broader implication of generative AI, please indicate your level of optimism or pessimism regarding its impact on each of the following.
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MMA. (November 30, 2023). Attitude towards generative artificial intelligence adoption in marketing in India in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA. "Attitude towards generative artificial intelligence adoption in marketing in India in 2023." Chart. November 30, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA. (2023). Attitude towards generative artificial intelligence adoption in marketing in India in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA. "Attitude towards Generative Artificial Intelligence Adoption in Marketing in India in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA, Attitude towards generative artificial intelligence adoption in marketing in India in 2023 Statista, https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/ (last visited December 21, 2024)
Attitude towards generative artificial intelligence adoption in marketing in India in 2023 [Graph], MMA, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
