In a 2023 survey of Indian marketers, roughly 73 percent of respondents believed that AI would significantly enhance marketing capabilities without replacing human creativity and expertise. Conversely, more than five percent of respondents indicated that AI would have limited impact on marketing, and traditional approaches would continue to dominate.
Attitude towards generative artificial intelligence adoption in marketing in India in 2023
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Survey question: When considering the broader implication of generative AI, please indicate your level of optimism or pessimism regarding its impact on each of the following.
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MMA. (November 30, 2023). Attitude towards generative artificial intelligence adoption in marketing in India in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA. "Attitude towards generative artificial intelligence adoption in marketing in India in 2023." Chart. November 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA. (2023). Attitude towards generative artificial intelligence adoption in marketing in India in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA. "Attitude towards Generative Artificial Intelligence Adoption in Marketing in India in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/
MMA, Attitude towards generative artificial intelligence adoption in marketing in India in 2023 Statista, https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/ (last visited August 25, 2024)
Attitude towards generative artificial intelligence adoption in marketing in India in 2023 [Graph], MMA, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1465609/india-generative-ai-adoption-in-marketing/