In a 2023 survey of Indian marketers, creative optimization and consumer insights & analytics emerged as the popular AI use cases in marketing. Approximately 31 percent of respondents indicated that organizations were testing AI application for creative optimization, while over 20 percent reported scaling AI solutions for this purpose.
Popular marketing use cases of artificial intelligence in India in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MMA. (November 30, 2023). Popular marketing use cases of artificial intelligence in India in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA. "Popular marketing use cases of artificial intelligence in India in 2023." Chart. November 30, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA. (2023). Popular marketing use cases of artificial intelligence in India in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA. "Popular Marketing Use Cases of Artificial Intelligence in India in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA, Popular marketing use cases of artificial intelligence in India in 2023 Statista, https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/ (last visited December 21, 2024)
Popular marketing use cases of artificial intelligence in India in 2023 [Graph], MMA, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
