In a 2023 survey of Indian marketers, creative optimization and consumer insights & analytics emerged as the popular AI use cases in marketing. Approximately 31 percent of respondents indicated that organizations were testing AI application for creative optimization, while over 20 percent reported scaling AI solutions for this purpose.
Popular marketing use cases of artificial intelligence in India in 2023
Characteristic
Haven’t started
Exploring
Testing
Scaling
Don’t know
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MMA. (November 30, 2023). Popular marketing use cases of artificial intelligence in India in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA. "Popular marketing use cases of artificial intelligence in India in 2023." Chart. November 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA. (2023). Popular marketing use cases of artificial intelligence in India in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA. "Popular Marketing Use Cases of Artificial Intelligence in India in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/
MMA, Popular marketing use cases of artificial intelligence in India in 2023 Statista, https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/ (last visited August 25, 2024)
Popular marketing use cases of artificial intelligence in India in 2023 [Graph], MMA, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1465591/india-marketing-use-cases-of-ai/