Chinese dairy producer Inner Mongolia Yili Industrial Group, with 80 official spokespersons in 2023, emerged as the most active advertiser in celebrity endorsement. Half of the ten leading companies that applied such an advertising approach were foreign, mainly cosmetic producers.
Number of official brand endorsers in China in 2023, by advertiser
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of official brand endorsers in China in 2023, by advertiser [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of official brand endorsers in China in 2023, by advertiser." Chart. April 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of official brand endorsers in China in 2023, by advertiser. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of Official Brand Endorsers in China in 2023, by Advertiser." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of official brand endorsers in China in 2023, by advertiser Statista, https://www.statista.com/statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/ (last visited December 22, 2024)
Number of official brand endorsers in China in 2023, by advertiser [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
