Brands in China tend to rely on rising stars for promotion and brand building. In 2023, nearly 40 percent of brand endorsers were between 26 and 35 years old. Following closely were celebrities aged 36 to 45 years, with a share of 30.2 percent.
Share of brand spokespeople in China in 2023, by age group
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Share of brand spokespeople in China in 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Share of brand spokespeople in China in 2023, by age group." Chart. April 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Share of brand spokespeople in China in 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Share of Brand Spokespeople in China in 2023, by Age Group." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Share of brand spokespeople in China in 2023, by age group Statista, https://www.statista.com/statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/ (last visited December 22, 2024)
Share of brand spokespeople in China in 2023, by age group [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
