Young Chinese consumers are more inclined to gather product information from social media platforms. Among all home appliance items, electric toothbrushes and beauty devices received the highest level of interest on social media among users aged between 19 and 24 years in February 2024. This consumer group expressed a desire to maintain a good personal image and a delicate lifestyle through household appliances.
Home appliances grabbing most attention among young adults on social media in China in February 2024
According to the source, the level of interest refers to the the proportion of users browsing for particular terms or topics among all the niche users.
Social media platforms concerned in this report include: Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Accounts.
The top ten items were selected based on the Target Group Index (TGI).
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QuestMobile. (April 23, 2024). Home appliances grabbing most attention among young adults on social media in China in February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile. "Home appliances grabbing most attention among young adults on social media in China in February 2024." Chart. April 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile. (2024). Home appliances grabbing most attention among young adults on social media in China in February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile. "Home Appliances Grabbing Most Attention among Young Adults on Social Media in China in February 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile, Home appliances grabbing most attention among young adults on social media in China in February 2024 Statista, https://www.statista.com/statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/ (last visited December 22, 2024)
Home appliances grabbing most attention among young adults on social media in China in February 2024 [Graph], QuestMobile, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
