Most trending outfit styles among early thirties on social media in China 2024

Published by
Lai Lin Thomala,
Jun 13, 2024

In February 2024, neo-Chinese style topped fashion preferences for early thirties in China, with 64.9 percent of users browsing related social media content. Meanwhile, maillard style, preppy style, and dopamine dressing carried levels of interest above ten percent.

Outfit styles grabbing most attention among early thirties on social media in China in February 2024

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Release date

April 2024

Region

China

Survey time period

February 2024

Age group

31-35 years

Supplementary notes

According to the source, the level of interest refers to the proportion of users browsing for particular terms or topics among all the niche users.

Social media platforms concerned in this report include: Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Accounts.

Brandy Melville style and Tyndall style were also measured, but the level of interest was below 0.1 percent.

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