Outfit styles grabbing most attention among late twenties on social media China 2024

Published by
Lai Lin Thomala,
May 13, 2024

Neo-Chinese was the favorite fashion style among young adults in China, based on the amount of interest displayed on social media platforms. Over tow-thirds of social media users aged from 25 to 30 year olds had browsed related content on social media platforms. These consumers had a stronger preference for preppy style and dopamine dressing.

Outfit styles grabbing most attention among late twenties on social media in China in February 2024

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Release date

April 2024

Region

China

Survey time period

February 2024

Age group

25-30 years

Supplementary notes

According to the source, the level of interest refers to the proportion of users browsing for particular terms or topics among all the age group users.

The data was collected from six major social media platforms in China, i.e. Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Accounts.

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