As of financial year 2023, the highest share of influencer marketing spending was made on mega influencers who the highest number of followers, accounting for 40 percent. Contrariwise, nano influencers that had the smallest following of all the tiers, also accounted for the smallest portion of influencer marketing spending.
Distribution of influencer marketing spends in India in fiscal year 2023, by tier
Characteristic
Share of marketing
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ETBrandEquity.com. (November 28, 2023). Distribution of influencer marketing spends in India in fiscal year 2023, by tier [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com. "Distribution of influencer marketing spends in India in fiscal year 2023, by tier." Chart. November 28, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com. (2023). Distribution of influencer marketing spends in India in fiscal year 2023, by tier. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com. "Distribution of Influencer Marketing Spends in India in Fiscal Year 2023, by Tier." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com, Distribution of influencer marketing spends in India in fiscal year 2023, by tier Statista, https://www.statista.com/statistics/1465039/india-influencer-marketing-spend-by-tier/ (last visited August 25, 2024)
Distribution of influencer marketing spends in India in fiscal year 2023, by tier [Graph], ETBrandEquity.com, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1465039/india-influencer-marketing-spend-by-tier/