Influencer marketing spend share India FY 2023, by tier

Published by
Tanushree Basuroy,
May 10, 2024

As of financial year 2023, the highest share of influencer marketing spending was made on mega influencers who the highest number of followers, accounting for 40 percent. Contrariwise, nano influencers that had the smallest following of all the tiers, also accounted for the smallest portion of influencer marketing spending.

Distribution of influencer marketing spends in India in fiscal year 2023, by tier

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Release date

November 2023

Region

India

Survey time period

FY 2023

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2023 began in April 2022 and ended in March 2023.

Influencer tiers are defined by the number of followers:

Nano - 1k to 10k followers

Micro - 10k to 100k followers

Macro - 100k to 1m followers

Mega - 1m+ followers

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