Diversity and inclusion in ads in India 2023, by type

Published by
Tanushree Basuroy,
May 6, 2024
In 2023, merely three percent of Indian advertisements showcased characters with diverse ethnic backgrounds, significantly lower than the global average of 19 percent. Similarly, the representation of skin color diversity stood at just four percent, far below the global average of 27 percent.

Diversity and inclusion in advertisements in India in 2023, by type

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Release date

April 2024

Region

India

Survey time period

2023

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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