Digital marketing spends India FY 2018-2024

Published by
Tanushree Basuroy,
May 3, 2024

In the financial year 2024, an estimated 410 billion Indian rupees were spent on digital marketing in India. This was a growth of 30 percent over the previous year. Digital marketing spends in India has rapidly grown since financial year 2018.

Annual digital marketing spending in India from fiscal year 2018 to 2023, with an estimate for 2024 (in billion Indian rupees)

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Release date

November 2023

Region

India

Survey time period

FY 2018 to FY 2023

Supplementary notes

*Estimate

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of May 2024.

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Digital marketing in IndiaInfluencer marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaSocial media advertising in India
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