Digital media spend share India 2023, by industry

Published by
Tanushree Basuroy,
May 3, 2024

In 2023, the FMCG vertical contributed the highest share of digital media spends in India, accounting for 36 percent. The e-commerce industry followed by a significant margin. The digital media industry was valued at over 400 billion Indian rupees that year.

Distribution of digital media spending in India in 2023, by industry

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Release date

February 2024

Region

India

Survey time period

2023

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2018 started in April 2017 and ended in March 2018.

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5

Emerging advertising platforms

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Expenditure by format

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Influencer advertising

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Digital marketing in IndiaInfluencer marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaSocial media advertising in India
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