In the United States in 2024, women belonging to Generation Z liked proof that their hair care products worked. A clear benefit statement on the package was the most popular reason Gen Z women chose to buy a product in 2024, with about 66 percent of respondents identifying it as a buying influencer.
Key factors influencing hair care purchases for Gen Z women in the United States in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Benchmarking Company. (April 29, 2024). Key factors influencing hair care purchases for Gen Z women in the United States in 2024 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company. "Key factors influencing hair care purchases for Gen Z women in the United States in 2024." Chart. April 29, 2024. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company. (2024). Key factors influencing hair care purchases for Gen Z women in the United States in 2024. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company. "Key Factors Influencing Hair Care Purchases for Gen Z Women in The United States in 2024." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company, Key factors influencing hair care purchases for Gen Z women in the United States in 2024 Statista, https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/ (last visited December 27, 2024)
Key factors influencing hair care purchases for Gen Z women in the United States in 2024 [Graph], Benchmarking Company, April 29, 2024. [Online]. Available: https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
