In the United States in 2024, women belonging to Generation Z liked proof that their hair care products worked. A clear benefit statement on the package was the most popular reason Gen Z women chose to buy a product in 2024, with about 66 percent of respondents identifying it as a buying influencer.
Key factors influencing hair care purchases for Gen Z women in the United States in 2024
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Benchmarking Company. (April 29, 2024). Key factors influencing hair care purchases for Gen Z women in the United States in 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company. "Key factors influencing hair care purchases for Gen Z women in the United States in 2024." Chart. April 29, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company. (2024). Key factors influencing hair care purchases for Gen Z women in the United States in 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company. "Key Factors Influencing Hair Care Purchases for Gen Z Women in The United States in 2024." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
Benchmarking Company, Key factors influencing hair care purchases for Gen Z women in the United States in 2024 Statista, https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/ (last visited November 23, 2024)
Key factors influencing hair care purchases for Gen Z women in the United States in 2024 [Graph], Benchmarking Company, April 29, 2024. [Online]. Available: https://www.statista.com/statistics/1464309/key-factors-in-hair-care-purchases-for-gen-z-women-in-the-us/
