YoY GMV growth of major cosmetic brands China 2023

Published by
Xin Ou,
Jul 16, 2024

In 2023, China's domestic brand Kans witnessed a year-over-year growth in gross merchandise volume (GMV) of 120.91 percent, the highest among leading beauty and cosmetic brands in China. Another domestic brand Grainrain followed closely with 96.34 percent GMV increase. L'Oréal experienced a slight decline in GMV, yet recording the highest GMV among the 20 leading brands.

Year-over-year growth in gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023

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Release date

January 2024

Region

China

Survey time period

2023

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Cosmetics market in ChinaE-Commerce in ChinaLuxury goods market in ChinaRetail industry in ChinaCosmetics industry
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