In 2023, L'Oréal recorded a gross merchandise volume (GMV) of around 10.88 billion yuan in China, the highest among leading beauty and cosmetic brands. On the list of the leading 20 brands in terms of GMV, there were 13 foreign brands and only seven domestic brands. However, domestic brands witnessed a significant year-over-year growth in general, with the GMV of Kans rocketing by over 120 percent in 2023.
Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023
(in billion yuan)
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36Kr. (January 9, 2024). Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr. "Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan)." Chart. January 9, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr. (2024). Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr. "Gross Merchandise Volume (Gmv) of Leading Brands for Beauty and Cosmetic Products in China in 2023 (in Billion Yuan)." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr, Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1463983/china-leading-cosmetic-company-gmv/ (last visited December 19, 2024)
Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan) [Graph], 36Kr, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1463983/china-leading-cosmetic-company-gmv/
