Monthly mobile game traffic contribution from apps in China 2023-2024

Published by
Lai Lin Thomala,
Jun 13, 2024

The user traffic share of game apps in the Chinese mobile gaming industry has consistently retained approximately 70 percent. In December 2023, monthly user traffic contribution peaked at 75.5 percent. 

App share in mobile game traffic in China from February 2023 to February 2024

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Source

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Release date

April 2024

Region

China

Survey time period

February 2023 to February 2024

Supplementary notes

According to the source, the traffic contribution refers to the share of WeChat mini-game users over the total unique mobile game user count.

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Overview

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Market segments

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