Most used apps among Gen Z users in China 2023

Published by
Lai Lin Thomala,
Apr 22, 2024
In March 2023, super app WeChat had around 128 million monthly active users of the Generation Z in China. When it comes to the active penetration rate, Weibo, QQ, and Taobao performed better than WeChat.

Number of monthly active Generation Z users of selected apps in China in March 2023 (in millions)

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Release date

May 2023

Region

China

Survey time period

March 2023

Special properties

among internet users born between 2000 and 2009

Supplementary notes

The apps are selected from the leading 20 apps (excluding the tool category) based on the active penetration rate among Generation Z users.

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Overview

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Lower-tier market

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Topics

Mobile internet usage in ChinaGaming in ChinaMobile apps in ChinaeSports market in ChinaShort video apps in China
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