During a global October 2023 survey where communications specialists were asked to select the top three trends that would dominate their influencer marketing campaigns for the following year, 47 percent mentioned greater accountability and focus on return on investment (ROI). Following were video content, with 38 percent, and blending influencer marketing with paid social, cited by 35 percent of respondents.
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023
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Influencer Intelligence. (March 5, 2024). Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence. "Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023." Chart. March 5, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence. (2024). Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence. "Leading Trends Dominating Influencer Marketing Strategies According to Marketers Worldwide as of October 2023." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence, Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023 Statista, https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/ (last visited December 21, 2024)
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023 [Graph], Influencer Intelligence, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
