Leading influencer types marketers planned to invest in worldwide 2024

Published by Statista Research Department, Apr 18, 2024

During a global October 2023 survey among communications specialists, around 61 percent said they were planning to invest in micro social influencers. Following were mid-tier social influencers, chosen by 51 percent of respondents. Celebrities and nano social influencers were the third most selected influencer types, each with 39 percent.

Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023

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Source

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Release date

March 2024

Region

Worldwide

Survey time period

October 2023

Number of respondents

123 respondents

Special properties

among communications specialists working at agencies, in-house brand or organization, media companies, charities, or as consultants

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Influencer marketing in Australia "

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Global overview

8

Regional overview

7

The Australian market

4

Brands and influencers

7

Social media in Australia

4

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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