During a global October 2023 survey among communications specialists, almost four out of five (or 79 percent) of respondents said they used engagement data such as comments, views, shares and likes, to measure the individual success of each influencer marketing campaign. Around 46 percent of interviewees mentioned product sales, while 44 turned to impressions as a metric for success rate.
Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023
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Influencer Intelligence. (March 5, 2024). Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence. "Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023." Chart. March 5, 2024. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence. (2024). Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence. "Leading Data Types Used to Measure Influencer Marketing Campaign Success According to Marketers Worldwide as of October 2023." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence, Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023 Statista, https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/ (last visited November 12, 2024)
Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023 [Graph], Influencer Intelligence, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
