During a global October 2023 survey among communications specialists, almost four out of five (or 79 percent) of respondents said they used engagement data such as comments, views, shares and likes, to measure the individual success of each influencer marketing campaign. Around 46 percent of interviewees mentioned product sales, while 44 turned to impressions as a metric for success rate.
Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023
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Influencer Intelligence. (March 5, 2024). Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence. "Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023." Chart. March 5, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence. (2024). Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence. "Leading Data Types Used to Measure Influencer Marketing Campaign Success According to Marketers Worldwide as of October 2023." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
Influencer Intelligence, Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023 Statista, https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/ (last visited December 23, 2024)
Leading data types used to measure influencer marketing campaign success according to marketers worldwide as of October 2023 [Graph], Influencer Intelligence, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1462342/marketers-metrics-influencers-marketing-campaign-success-worldwide/
