Ben & Jerry's had the most loyal ice cream consumers in the United States according to a survey in 2023. Eighty-seven percent of ice cream consumers who had shopped the brand intended to do so again in the future. The lowest loyalty belonged to Dreyer's and Meadow Gold, each with just 67 percent of consumers saying they would likely purchase the brand again in the future.
Brand loyalty of ice cream consumers in the United States in 2023
During the survey, the question was phrased as follows: "When it comes to ice cream, which of the following brands are you likely to consume again in the future?"
Multiple answers were possible.
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Statista. (February 16, 2024). Brand loyalty of ice cream consumers in the United States in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. "Brand loyalty of ice cream consumers in the United States in 2023." Chart. February 16, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. (2024). Brand loyalty of ice cream consumers in the United States in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. "Brand Loyalty of Ice Cream Consumers in The United States in 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista, Brand loyalty of ice cream consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/ (last visited November 23, 2024)
Brand loyalty of ice cream consumers in the United States in 2023 [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
