Ben & Jerry's had the most loyal ice cream consumers in the United States according to a survey in 2023. Eighty-seven percent of ice cream consumers who had shopped the brand intended to do so again in the future. The lowest loyalty belonged to Dreyer's and Meadow Gold, each with just 67 percent of consumers saying they would likely purchase the brand again in the future.
Brand loyalty of ice cream consumers in the United States in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
During the survey, the question was phrased as follows: "When it comes to ice cream, which of the following brands are you likely to consume again in the future?"
Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (February 16, 2024). Brand loyalty of ice cream consumers in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. "Brand loyalty of ice cream consumers in the United States in 2023." Chart. February 16, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. (2024). Brand loyalty of ice cream consumers in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. "Brand Loyalty of Ice Cream Consumers in The United States in 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista, Brand loyalty of ice cream consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/ (last visited August 25, 2024)
Brand loyalty of ice cream consumers in the United States in 2023 [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/