During a global October 2023 survey among communications specialists, approximately 43 percent of respondents said they worked with influencers for over five years as part of their brand strategy. Almost one-third (32 percent) of the interviewees reported doing it for three to five years.
Time during which marketers have worked with influencers as part of their brand communications strategy worldwide as of October 2023
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Influencer Intelligence. (March 6, 2024). Time during which marketers have worked with influencers as part of their brand communications strategy worldwide as of October 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1461974/time-marketers-worked-influencers-worldwide/
Influencer Intelligence. "Time during which marketers have worked with influencers as part of their brand communications strategy worldwide as of October 2023." Chart. March 6, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1461974/time-marketers-worked-influencers-worldwide/
Influencer Intelligence. (2024). Time during which marketers have worked with influencers as part of their brand communications strategy worldwide as of October 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1461974/time-marketers-worked-influencers-worldwide/
Influencer Intelligence. "Time during Which Marketers Have Worked with Influencers as Part of Their Brand Communications Strategy Worldwide as of October 2023." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1461974/time-marketers-worked-influencers-worldwide/
Influencer Intelligence, Time during which marketers have worked with influencers as part of their brand communications strategy worldwide as of October 2023 Statista, https://www.statista.com/statistics/1461974/time-marketers-worked-influencers-worldwide/ (last visited December 22, 2024)
Time during which marketers have worked with influencers as part of their brand communications strategy worldwide as of October 2023 [Graph], Influencer Intelligence, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1461974/time-marketers-worked-influencers-worldwide/
