During a survey carried out in February 2023, among adults in the United States, it was found that approximately 82 percent of respondents stated that they would be interested in trying almond protein. Moreover, about 75 percent of respondents stated that they would be willing to try soy protein.
Consumers' willingness to try various protein sources in the United States in 2024
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Consumers' willingness to try various protein sources in the United States in 2024
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McKinsey & Company. (March 21, 2024). Consumers' willingness to try various protein sources in the United States in 2024 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company. "Consumers' willingness to try various protein sources in the United States in 2024." Chart. March 21, 2024. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company. (2024). Consumers' willingness to try various protein sources in the United States in 2024. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company. "Consumers' Willingness to Try Various Protein Sources in The United States in 2024." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1461727/consumers-willingness-to-try-various-protein-sources/
McKinsey & Company, Consumers' willingness to try various protein sources in the United States in 2024 Statista, https://www.statista.com/statistics/1461727/consumers-willingness-to-try-various-protein-sources/ (last visited April 26, 2025)
Consumers' willingness to try various protein sources in the United States in 2024 [Graph], McKinsey & Company, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1461727/consumers-willingness-to-try-various-protein-sources/
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