In 2022, online activities accounted for 51 percent of Publicis Media's worldwide billings. GroupM followed, with 49 percent of its billings being digital.
Share of digital in billings of leading media agency groups worldwide in 2022
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COMvergence. (July 11, 2023). Share of digital in billings of leading media agency groups worldwide in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1461607/media-agency-groups-digital-share-billings-worldwide/
COMvergence. "Share of digital in billings of leading media agency groups worldwide in 2022." Chart. July 11, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1461607/media-agency-groups-digital-share-billings-worldwide/
COMvergence. (2023). Share of digital in billings of leading media agency groups worldwide in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1461607/media-agency-groups-digital-share-billings-worldwide/
COMvergence. "Share of Digital in Billings of Leading Media Agency Groups Worldwide in 2022." Statista, Statista Inc., 11 Jul 2023, https://www.statista.com/statistics/1461607/media-agency-groups-digital-share-billings-worldwide/
COMvergence, Share of digital in billings of leading media agency groups worldwide in 2022 Statista, https://www.statista.com/statistics/1461607/media-agency-groups-digital-share-billings-worldwide/ (last visited November 22, 2024)
Share of digital in billings of leading media agency groups worldwide in 2022 [Graph], COMvergence, July 11, 2023. [Online]. Available: https://www.statista.com/statistics/1461607/media-agency-groups-digital-share-billings-worldwide/